The lowest consumption record: the Coldiretti alarm

The crisis hits hard: in 2014 was recorded  the lowest consumpion of wine on Italian’s table since 1861. 

"While the problems are imitations abroad," says Coldiretti on Istat data, "the wine purchases plummeted in Italy by households and domestic consumption fell around 20 million hectoliters, behind the US and France, with a cut of 19% since the crisis began in 2008. If the average consumption is below 37 liters per person, only 21% of Italians drink wine every day and even almost half of Italians (48, 8%) do not ever drink during the year. " 

Chianti, Lambrusco, Vermentino, Barbera, Bonarda, Dolccetto, Nero d'Avola and Pignoletto hold out on Italian tables. 

According to Coldiretti, " the quantity of Italian wine consumed within national borders is even lower than the one consumed in the world. In 2014 the production of wine was 41 million hectoliters with a decrease of 12 % over the previous year, which it caused the loss of the world production record of wine in favor of France.